Facebook, Instagram and Google: free product feeds

A feed is a private web address that lists your products. Facebook, Instagram and Google read it on a schedule, so your catalogue stays fresh without typing. The feeds work today and need no connection approval from us.

Facebook and Instagram Shops

1. Create a Meta Business account for your business, a Facebook Page and, if you like, an Instagram professional account.
2. In Meta's Commerce Manager, create a catalogue.
3. Add a scheduled feed and paste the feed link from the Pop Street Commerce channel page. Choose daily.
4. Check Diagnostics in Commerce Manager. Fix anything it flags in Pop Street Commerce, then wait for the next read.
5. Verify your domain and add shipping and return details. Then turn on a Shop when you are ready.

Whether Meta approves your Shop is Meta's decision.

Google free listings

1. Create a Merchant Center account and verify your website.
2. Complete its shipping and returns settings.
3. Under Products, add a scheduled fetch and paste your feed link.
4. Turn on free listings, then check Diagnostics.
5. Each product needs its own page on your verified website. Your Pop Street Commerce storefront provides these.

What both want

• A clear photo, at least 500 by 500 pixels.
• A plain title and description. No capital letters throughout, no web links, no promotional words.
• A real barcode number (GTIN) for branded goods. For your own unbranded goods, use your store name as the brand. Never guess a barcode. See the Glossary.
• A price and stock count that match your shop.

Products that score below 70 on listing health, or that have no photo, price or description, stay out of the feed until fixed.

Keep the link private

Anyone with the link can read your product list. If it is shared by mistake, press Make a new link on the channel page. The old one stops working at once.

Facebook Marketplace

Marketplace is where local shoppers browse. Meta does not give ordinary sellers a way to post listings automatically. So Pop Street Commerce prepares a ready-made kit with the title, price, photos and description. You open Marketplace, paste each part and press Mark as posted in Pop Street Commerce. Whether Meta also shows your catalogue items in Marketplace is Meta's decision, so we do not promise it.

Faster updates later

A direct connection can update changes faster than a feed. It needs approvals from Meta and Google first. See Marketplace approvals and timelines.

Related

• Connecting a marketplace
• Adding products and photos
• Troubleshooting connections